Don’t worry if you don’t know how to get started. Below are some things to be thinking about, but don’t get stuck if you aren’t clear on anything yet. I’ll walk you through the entire process.

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A website should be designed to give you what you want out of the website. The design should reflect the mission of you or your organization and convey your message. Here are some of the questions you want to start asking yourself now.

Who are you and what do you do?

This is the basic “elevator pitch” that describes in just a few sentences who you are and what you do. You may already have written something in a brochure, an email, or an application. It doesn’t have to be perfect, and we can change it later. It is simply a starting place.

What do you want your website to do for you?

Every website should have a purpose – whether it’s to help people find you, collect email addresses, sell products, build your brand, or preach the Gospel. Of course, websites may have multiple purposes, but it’s best to design the site around the main purpose.

What is your target market?

Your site should appeal to your target market, so it’s important to know who that is, as specifically as possible. The following examples may help you develop a description of the visitor you are trying to reach:

• Gender
• Age
• Marital status
• Occupation
• Location
• Income
• Education
• Religion (if applicable)

Do you already have design materials you want to use?

A website is an extension of your organization, with your message and your branding. If you already have a logo and graphics that you like, I can incorporate them into the site, so that your brand and identity are immediately introduced and reinforced.

If you don’t have branding you like, we can work on developing a logo and graphics that suits you. Because the branding and graphics files are completely separate from the content, we can easily change the “look and feel” of your site at any time. You don’t have to worry about getting locked into a particular design, so you can get started right away.

Do you know of two or three sites that you like and might like to emulate?

“A picture is worth a thousand words.” Look around the Internet for a couple or three sites that you would like to emulate. Send me their names or links to them and tell me what you like about them. By seeing the kind of site you have in mind, we will have a starting place for the design work.

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